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  • Writer's pictureElizabeth Perry

Is it Actually Cheaper to Book Online?



This is a question that we get all the time: isn’t it cheaper to book a trip online rather than working with a travel agent? And yeah, we get it—surely the additional services of a travel agent must cost more than “booking it yourself,” right?


However, it’s a big misconception that working with a travel agent is always more expensive, and you’ll be surprised by how often it’s the opposite.


The truth is, though, that it really depends. Let’s take a look at the possibilities.


➡️ Pricing is Better with an Agent


There are times when the pricing for your trip will be much better when you book with a travel agent, compared to booking online. Our agents have access to special pricing, perks, and offers at many resorts, hotels, and cruises, as well as knowledge of their offers and discounts, and have saved clients hundreds or even thousands of dollars as a result. 


➡️ Pricing is Comparable


Other times, pricing will be about the same whether you book with a travel agent or whether you book online. Since we work directly with many destinations and have access to the same discounts and offers that can be booked online, sometimes the price will be exactly the same.


Don’t forget that money isn’t the only cost of a vacation, though—remember to factor in your time! When you book online, all of the planning falls to you. When you book with a travel agent, you have an expert to assist you with every step and to take care of questions and issues for you, so you don’t spend hours and hours sifting through endless Google results or hours sitting on hold waiting for someone at a call center to pick up.


➡️ Pricing is Better Online


And yes, sometimes you’ll find better pricing online. But remember—not only are you responsible for your own planning when you’re booking online, you’re also agreeing to any restrictions that come with that special price. Many online “deals” involve lots of fine print and exceptions, and are often very inflexible, non-refundable, or non-changeable. Plus, if anything goes wrong, you’re stuck sitting on hold with a 1-800 number. 


With a travel agent on your side, you’ll have planning assistance, as well as an expert there to point out any restrictions or fine print you need to be aware of and to assist if anything goes wrong. So ask yourself—is the extra work, stress, and uncertainty really worth it?


Do you have any questions about travel planning or about working with a travel agent? Contact one of our Travel Pros to get started!

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